An exhilarating shopping escapade at the Largest Halal Shopping Expo in South Africa – Eidfest took place from February 29th to March 3rd, 2024, at the prestigious Gallagher Convention Centre, which was transformed into a haven where spices, flavours, and fantasy collided, offering a bustling meeting place for friends and family from around the globe. The event saw a wide range of visitors, including Ambassadors from various countries.

The Turkish Ambassador to South Africa, H.E. Ms. Aysegul Kandas, remarked on the impressive magnitude of the event as well as the informative stand displaying creative works from the Yunus Emre Cultural Institute in Johannesburg.

Eidfest 2024 is not just another shopping event; it’s an essential gathering of the year, a milestone event attracting exhibitors and visitors worldwide. Whether you’re a fashion enthusiast, a culinary connoisseur, seeking investment opportunities, or B2B matchmaking, Eidfest was an immersive experience like no other.

A world where trends meet tradition, visitors explored a myriad of products ranging from trending fashion to modest wear, jewellery, accessories, shoes, spices, sauces, food, drinks, homeware, décor, investments, and entertainment. The expo showcased the best of what the global market has to offer, making it a must-visit destination for over 40,000 shoppers of all backgrounds.

The Gallagher Convention Centre provided the perfect backdrop for this extraordinary event, offering a sprawling space where visitors could roam freely and discover hidden gems at every corner. With exhibitors from diverse industries and backgrounds, Eidfest created an inclusive environment where everyone was welcome to share in the excitement.

“This shopping experience is not just about buying products; it’s about immersing oneself in a world of culture, innovation, and inspiration,” said the Founder and event organizer, Dr. Shenaz Ghood.

This year, prominent South African businessman and Forbes Africa 30 under 30 list maker Zareef Minty hosted multiple roundtables with prominent celebrities, influencers, and business people covering various topics. The topics covered included social media, marketing, branding, how to grow SMMEs in South Africa, how to scale a business in Africa, and much more.

For the first time, the shopping festival hosted a podcast running throughout the four days where exhibitors, attendees, and celebrities were able to share their personal Eidfest experiences.

Indeed, the 2024 festival gave visitors a mind-blowing, mouth-watering, adrenaline-pumping, and invigorating shopping experience. It’s more than just a shopping expo; it’s a celebration of diversity, creativity, and community spirit.

by Marion Kate