Our story began more than ten years ago, when Ron Mackenzie had to source a Persian rug, a helicopter transfer, a penthouse suite and two Chihuahua’s, all in one afternoon. Ron had long served international VIPs, travel needs, when visiting African shores and on this day his clients were a visiting Royal Family. It was that afternoon that he decided he needed to create a ‘little black book’ for diplomatic missions, in need of services and products, for their important visitors. Today the little black book is around 200 pages deep and is A4 sized.

‘Embassy Direct strives to build a bridge between providers of quality services and the expatriate community, based on the African continent. Whilst building these connections, our underlying theme is sharing good news stories from across the African continent. We believe that Africa is not only the future, but the now’.

Ron Mackenzie

Embassy Direct Founder

At the heart of our company is a private, business networking group and a high end, quality publication. Outside of hotels and lodges, memberships are restricted to one member, per industry. We have a diverse range of members, representing a wide variety of excellent brands, services, industries and products.


To learn more about memberships and benefits please email one of our team, as below

Diplomatic Missions & Trade Attaches


Rodrigo Chiari is the former ambassador of Panama, to South Africa and is the editor of the print publication

New Memberships & Chambers of Commerce


Debbie Mayes is a long serving, Embassy Direct, team member and shareholder. Debbie looks after new memberships as well as current member relationships

General Enquiries




Online & Publication Design 


Eugene Kruger has been a part of the Embassy Direct team since day 1. Eugene is the vision behind the publications look and feel as well as being our online editor