A Cutting-Edge Retail Experience for Gold Coin Collectors and Investors
The Scoin Shop, South Africa’s premier gold coin and bullion retailer with a 25-year legacy, has launched its new flagship store at Brooklyn Mall in Pretoria, setting a new benchmark for luxury retail design. The team from Urban Flux Studios and Hubo Studio are the creative force behind this seamless and intentional space. Their vision blends heritage, innovation, and security to create an immersive, high-end shopping experience that redefines how clients engage with gold.
Designed as a journey through the world of gold investment, the store is structured into curated rooms that balance exclusivity with accessibility.
“Our goal was to craft a retail environment that bridges past, present, and future,”
explains Rael Demby, CEO of The Scoin Shop.
“Every element was carefully considered to highlight gold’s intrinsic value while ensuring a premium customer experience.”
The store’s aesthetic elevates The Scoin Shop’s brand identity, featuring opulent materials such as brass accents, rich timber, and matte black finishes. Inspired by South Africa’s deep mining history, a sculptural ceiling and stepped flooring enhance the narrative and create a visually striking interior.
State-of-the-art display cases transform each coin into a centrepiece, reinforcing its historical and investment significance.
“Each coin has a story, and our display system is designed to honour that,”
says Blue Bennington, Director at Urban Flux Studios.
“It’s part retail, part museum – an experience unlike any other.”
Understanding the security demands of gold trading, the store integrates a layered spatial approach. Clients move from the public retail area to private consultation rooms, culminating in The Vault—a secure, intimate setting for high-value transactions. A concealed pass-through system ensures that only authorised staff handle coins, offering complete discretion and peace of mind.
Asher Marcus, founder and lead designer at Hubo Studio, adds:
“We were able to turn an awkwardly shaped space into a layout that allows interactive iterations, harnessing playfulness, which is fundamental to the Scoin brand.”
This flagship store is more than a place to buy gold—it’s a gateway into the world of precious metals. By seamlessly combining luxury, education, and security, The Scoin Shop is reshaping the future of high-end retail.
“Making gold accessible, warm, inviting, fun – and for everyone: one man, one ounce, one region at a time,”
said Rael Demby.
by Marion Kate
